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Locals anticipate newly released Apple product

By Cheyenne Gallon, news editor and Marci Suela, opinion editor
On October 3, 2012

  • Hundreds of hopeful customers wait in line for the release of the iPhone 5 outside of the Apple Store on Bay Street in Emeryville on Sept. 21. Christian Urrutia / The Advocate

Lines began to form early in the morning of Sept. 21 as eager consumers waited outside Apple stores across the nation, wanting to be the first to buy the newly released iPhone 5.
In San Francisco, the line in front of the Apple Store stretched to the intersection of Stockton and O'Farrell streets with an estimated 300 people waiting when the doors opened at 8 a.m.
Vallejo citizen Daniel Lopez, who traveled to San Francisco for the iPhone 5's release, was one of many who arrived at the Apple Store around 4 a.m.
"I love this product," he said. "There's only a few things that I really go out of my way for," Lopez said. "(The iPhone 5) is something I take pride in and it's produced by my generation."
In its initial weekend, Apple sold 5 million iPhone 5s. With an initial two-year contract with carriers Sprint, AT&T and Verizon Wireless, the prices of the device vary - $199 for the 16GB, $299 for the 32GB and $399 for the 64GB.
Without a new contract, or if an individual is not eligible for a phone upgrade at the discounted price, iPhone 5 hopefuls were charged $649 for the 16GB, $749 for the 32GB and a whopping $849 for the 64GB.
New features of the iPhone 5, include a 1136 x 640 pixel screen on its 4-inch display, generating 326 pixels per inch (PPI), an 8 mega pixel camera with a new back-side illuminated sensor and an increase in usability with the voice controlled system "Siri."
Thirty-two-year-old Todd Schneider, who owned an Android smart phone, didn't like the technicalities of Android's operating system.
Schneider said his old phone was too difficult to work with, as the functions were too complicated.
At the Apple Store in Emeryville the crowd was similar to San Francisco, however, the city's efforts focused on crime prevention. Officers and guards made their presence known by approaching patient consumers about any suspicious conduct, much to the dismay of the orderly patrons.
Kevin Cross said that the only negative he encountered about waiting in line was the strict security.
"The overall experience is awesome but security is ridiculous," He said. "We camped out here and a police guy on a Segway tried to kick us out for loitering."
Cross, who arrived at the store at around 3:30 a.m., said after people started lining up at the store the police were called and asked the folks to clear out. Once more and more people came the police gave up and left.
Employees talked with one another inside the store before opening the doors, counting down from 10 until the clock struck 8 a.m. and cheering, letting the first customer through.
"It's an accomplishment, exactly what I expected." Cross said. "I'm going to sync and set it up, but I'm on my way home as it's 8 o clock."
Brandon Leonardo was enthusiastic, showing off his iPhone 5 to others.
"I'm really excited that I got the phone - it's so beautiful," Leonardo said. "First thing I'm doing right now is restoring it and messing with it. I'm going to play with it for a few more hours and then go to sleep."
While in the past there have been some lines for non-Apple products that have turned violent, the line at Bay Street was peaceful the entire time.


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